FZ ELECTRIC EXPERIENCE

From the vision FUN + ECO = FUTURE organizes Formula Zero spectacular events were participants can experience driving an electric car. Many people have heard about electric mobility, but most of them haven’t experienced this new technology yet. Many organizations are enthusiastic about driving on electricity and this experience creates the opportunity to generate positive PR and to build intern and extern support.

A car is an emotional product and the purpose of the FZ Electric Experience is to take away the sceptism and preconceived opinions with competition and fun elements. We know that works. Investigation among chauffeurs showed that 80 percent saw themselves driving an electric car privately or for business in the near future.

Please find below a few opportunities:

OPTION: EXPERIENCE THE SPEED
• Driving on a closed course
• Various cars available, like the electric Lotus and VW Golf
• Driving under guidance
• Experience the acceleration on a long back straight
• Explanation about performance

OPTION: STAR IN A REASONABLY PRICED CAR
• Every participant drives the same type electric car
• Every participant drives on the same track, with instructor, against time
• Professional timekeeping
• Results for every participant
• Award ceremony with trophies and Champaign

OPTION: PRESENTATION & TECHNO DEMO
• Explanation about technology
• Story about market developments
• Information about environmentally aspacts of driving on electricity
• Take a look under the hood
• Question and answer

OPTION: SPORTY CITY RACE
• Closed course in city centre
• Driving under guidance a fast lap around the track
• Tazzari-Zero, a new sporty city car from Italy
• Great fun factor

OPTION: E-RALLY
• A sporty day with electric cars on the public roads
• Competition elements like time checks, navigation with maps and special stages
• Other game elements like the Pitstop Challenge

OPTION: HOSPITALITY
• Excellent (biologic) catering for the feeling of quality
• Award ceremony with Champaign
• Questionnaire before and after to measure influence
• Hostesses
• Branding

OPTION: PR SERVICES
• Invitation to target groups
• Press releases
• YouTube video production and viral marketing
• Photography
• Host and voice-over

EXAMPLE VIDEOS
• Chauffeurs event: http://www.youtube.com/formulazerotv#p/a/u/0/ox-IjtATiew
• Event on an airport: http://www.youtube.com/formulazerotv#p/u/2/qARabPPc36c
• Tazzari-Zero: http://www.youtube.com/formulazerotv#p/a/f/2/ZrJ_0s60RNs

For more information or quotations, please contact:

Godert van Hardenbroek
Managing Director

+31 (0)6 224 103 65
g.v.hardenbroek@formulazero.nl